Elevating Jewell Roofing: Strategic Marketing Proposal
Prepared for Jewell Roofing
By LSM | Justin Harris, VP of Business Development
Agenda
Understanding Your Needs
Our Approach
Current Analysis
Strategic Recommendations
Proof & Next Steps
What You Told Us
Growth-Focused Local Business
You're a local roofing company looking to expand your reach and customer base
Need for Quality Leads
You require more consistent, high-quality leads that convert to booked jobs
Current Marketing Gaps
While Hibu manages your Google Ads, SEO, and website, you're seeking stronger branding, professional photography, and potentially a website redesign
No-Nonsense Approach
You want straightforward, jargon-free marketing that delivers results—not empty promises
Home Services Experts
Home Services Expertise
With over 10 years specializing in marketing for roofing, plumbing, and other home services, we understand your unique industry.
Results-Driven Approach
Our focus is on the metrics that truly matter: booked jobs and increased revenue, not just surface-level numbers.
Full Transparency
Expect clear, comprehensive reporting, complete visibility into our processes, and proactive, jargon-free communication.
End-to-End Solution
Benefit from one dedicated team managing your entire marketing effort, from strategic planning to creative execution.
Your Current Marketing Setup: The Hibu Assessment
Current Monthly Investment: $4,000
What You Have
  • SEO services
  • Google Search Ads
  • Website hosting & maintenance
  • Basic email setup
Key Gaps Identified
  • No professional photo/video assets
  • No Local Services Ads (LSAs)
  • No Meta (Facebook/Instagram) ads
  • Limited cross-channel integration
  • Minimal transparency and reporting
  • No clear connection to revenue
Your current setup captures only a fraction of potential customers in your market.
Recommended Media Mix
Based on analysis of JewellRoofing.com, competitor behavior, and local market trends
Recommended Total Media Spend: ~$5,000/month (scalable based on seasonality and growth goals)
The Full-Funnel Approach to Roofing Marketing
Awareness
Programmatic Display & Meta Ads reach homeowners before they need roofing services
Consideration
SEO & Google Business Profile position you when they research options
Intent
Google Search & Local Services Ads capture them when they're ready to buy
Action
Conversion-optimized website & call tracking convert visits to booked jobs
Option 1:
Keep It Familiar
Like Hibu, But Smarter
Built for steady local lead generation with improved strategy and transparency
Package Includes:
  • Local SEO optimization
  • Google Search Ads management
  • Local Services Ads setup & management
  • Google Business Profile optimization
  • Email marketing support
  • Monthly reporting + strategic guidance

Investment: Media Spend: $3,000–$4,000/month
LSM Management Fee: $2,800/month (6-month term) or $2,200/month (12-month term)
Option 2:
Grow With Confidence
Full-Funnel Marketing
Everything in Option 1, Plus:
  • Complete website redesign on Webflow
  • Logo refresh for enhanced brand identity
  • Meta (Facebook/Instagram) ad campaigns
  • Programmatic display advertising
  • One-day professional photo + video shoot
  • Monthly website updates (1 hour included)

Investment: Media Spend: $5,000–$6,000/month
LSM Management Fee: $4,000/month (6-month term) or $3,200/month (12-month term)
Website Transformation Preview
Current Website
  • Basic functionality
  • Limited mobile optimization
  • Standard templates
  • Generic stock photos
LSM Webflow Design
  • Conversion-optimized layout
  • Seamless mobile experience
  • Custom design elements
  • Your actual team & projects
Proof It Works: Home Services Success Stories
+79%
Sales Increase
Mr. Rooter's Google Ads campaign delivered significantly more booked jobs
-20%
Cost Per Click
Molly Maid saw reduced ad costs while leads increased by 58%
+62%
Click Growth
Five Star Painting's optimized campaigns drove more qualified traffic
We specialize in the home services vertical — this is our wheelhouse.
Professional Photoshoot Add-On
1
Package A: One-Day Photos
$6,000
  • Planning & creative direction
  • 20-30 branded images
  • Web & ad-ready assets
  • GBP & SEO optimized
  • Single location shoot
2
Package B: Photo + Video
$10,000
  • Everything in Package A
  • 5-15 branded video clips
  • B-roll footage
  • Social media optimized cuts
Amortization available with marketing retainers. Does not include travel. Vegas team will be in Nashville in August if looking to avoid travel fees.
Marketing Assets That Make the Difference
Professional imagery separates industry leaders from the competition. These assets work across all marketing channels, reinforcing your professionalism and attention to detail.
Next Steps
1
Review Options
Discuss the presented marketing strategies with your team
2
Select Direction
Let us know which approach best aligns with your business goals
3
Formal Proposal
We'll send a detailed quote and agreement for your approval
4
Launch Campaign
Implementation can begin as early as next month
Ready to Elevate Your Roofing Business?
Justin Harris
VP of Business Development
j.harris@lsm.works
725-324-7571
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