Elevating Jewell Roofing: Strategic Marketing Proposal

Prepared for Jewell Roofing

By LSM | Justin Harris, VP of Business Development

Agenda

Understanding Your Needs

Our Approach

Current Analysis

Strategic Recommendations

Proof & Next Steps

What You Told Us

Growth-Focused Local Business

You're a local roofing company looking to expand your reach and customer base

Need for Quality Leads

You require more consistent, high-quality leads that convert to booked jobs

Current Marketing Gaps

While Hibu manages your Google Ads, SEO, and website, you're seeking stronger branding, professional photography, and potentially a website redesign

No-Nonsense Approach

You want straightforward, jargon-free marketing that delivers results—not empty promises

Home Services Experts

Home Services Expertise

With over 10 years specializing in marketing for roofing, plumbing, and other home services, we understand your unique industry.

Results-Driven Approach

Our focus is on the metrics that truly matter: booked jobs and increased revenue, not just surface-level numbers.

Full Transparency

Expect clear, comprehensive reporting, complete visibility into our processes, and proactive, jargon-free communication.

End-to-End Solution

Benefit from one dedicated team managing your entire marketing effort, from strategic planning to creative execution.

Your Current Marketing Setup: The Hibu Assessment

Current Monthly Investment: $4,000

What You Have

  • SEO services
  • Google Search Ads
  • Website hosting & maintenance
  • Basic email setup

Key Gaps Identified

  • No professional photo/video assets
  • No Local Services Ads (LSAs)
  • No Meta (Facebook/Instagram) ads
  • Limited cross-channel integration
  • Minimal transparency and reporting
  • No clear connection to revenue

Your current setup captures only a fraction of potential customers in your market.

Recommended Media Mix

Based on analysis of JewellRoofing.com, competitor behavior, and local market trends

Recommended Total Media Spend: ~$5,000/month (scalable based on seasonality and growth goals)

The Full-Funnel Approach to Roofing Marketing

Awareness

Programmatic Display & Meta Ads reach homeowners before they need roofing services

Consideration

SEO & Google Business Profile position you when they research options

Intent

Google Search & Local Services Ads capture them when they're ready to buy

Action

Conversion-optimized website & call tracking convert visits to booked jobs

Option 1:
Keep It Familiar

Like Hibu, But Smarter

Built for steady local lead generation with improved strategy and transparency

Package Includes:

  • Local SEO optimization
  • Google Search Ads management
  • Local Services Ads setup & management
  • Google Business Profile optimization
  • Email marketing support
  • Monthly reporting + strategic guidance

Option 2:
Grow With Confidence

Full-Funnel Marketing

Everything in Option 1, Plus:

  • Complete website redesign on Webflow
  • Logo refresh for enhanced brand identity
  • Meta (Facebook/Instagram) ad campaigns
  • Programmatic display advertising
  • One-day professional photo + video shoot
  • Monthly website updates (1 hour included)

Website Transformation Preview

Current Website

  • Basic functionality
  • Limited mobile optimization
  • Standard templates
  • Generic stock photos

LSM Webflow Design

  • Conversion-optimized layout
  • Seamless mobile experience
  • Custom design elements
  • Your actual team & projects

Proof It Works: Home Services Success Stories

+79%

Sales Increase

Mr. Rooter's Google Ads campaign delivered significantly more booked jobs

-20%

Cost Per Click

Molly Maid saw reduced ad costs while leads increased by 58%

+62%

Click Growth

Five Star Painting's optimized campaigns drove more qualified traffic

We specialize in the home services vertical — this is our wheelhouse.

Professional Photoshoot Add-On

1

Package A: One-Day Photos

$6,000

  • Planning & creative direction
  • 20-30 branded images
  • Web & ad-ready assets
  • GBP & SEO optimized
  • Single location shoot
2

Package B: Photo + Video

$10,000

  • Everything in Package A
  • 5-15 branded video clips
  • B-roll footage
  • Social media optimized cuts

Amortization available with marketing retainers. Does not include travel. Vegas team will be in Nashville in August if looking to avoid travel fees.

Marketing Assets That Make the Difference

Professional imagery separates industry leaders from the competition. These assets work across all marketing channels, reinforcing your professionalism and attention to detail.

Next Steps

1

Review Options

Discuss the presented marketing strategies with your team

2

Select Direction

Let us know which approach best aligns with your business goals

3

Formal Proposal

We'll send a detailed quote and agreement for your approval

4

Launch Campaign

Implementation can begin as early as next month


Ready to Elevate Your Roofing Business?

Justin Harris
VP of Business Development

j.harris@lsm.works
725-324-7571

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